Marketing communication Assignment Example | Topics and Well Written Essays - 1750 words

Marketing communication - Assignment Example Channels evolving offline marketing will include the use of billboards, public relation tactics, radio & television media, mail orders and use of traditional print channels, such as newspapers and magazines. With the use of all the elements of marketing mix (i.e. product, price, place, promotion & packaging), a company is able to develop the IMC (Kotler, 2000). In this paper, the intention is to suggest IMC strategies for McWendy’s, a local restaurant serving fast food to the community, to launch its products successfully. In fast food retail chain businesses, where markets are growing to maturity and opposition is becoming increasingly fierce, one might perceive of limited opportunities. However, with lower entry and exit barriers, it is possible to do well with a new product launch, capturing the immense scope of innovation and competitive advantages. It has been a noteworthy concern in this context that innovation helps in providing an outline for systematizing the improvement procedure (OECD, 2014). McWendy’s might look into indifferently at the poor indulgence value proposition. Furthermore, the chain’s differentiated capabilities in developing a variety of products and managing its superior quality rudiments could put this segment under McWendy’s reach. Consumers of pure extravagance may represent a usual new objective, a group that McWendy’s can reach with a bit more enthusiasm in its innovativeness, which is again replicated through the launch of the new product. To succeed, McWendy’s might have to rethink about enhancing the store experience and fulfilling the need of its consumers, obtainable through superior taste, service quality maintenance and proper concern to sustainability issues (Antonsson & et. al., 2011). The interest in healthy foodstuffs has increased significantly in the past few decades, which has created a new opportunity for McWendy’s. McWendy’s

A Research On Earthquake Resistant Building Construction Term Paper

A Research On Earthquake Resistant Building Construction - Term Paper Example The big question that remains begging for answers, therefore, is as to why Haiti had so many casualties as compared to San Francisco. Joyce (2010) of NPR news agency observed that â€Å"most buildings hardly met engineering standards and were significantly fragile to withstand an earthquake of such a magnitude.† Then why did the Haitians, and more so their government, allowed such buildings to be constructed? The answer is simple; most Haitian and low-income earners and can barely afford to build similar to those found in San Francisco or New York, for instance. Effective architectural design, proper choice of structural components, and adherence to construction code of ethics guarantee the development of affordable earthquake resistant buildings that are less affected by earthquakes.Earthquakes refer to sudden movements or shaking of the earth surface. It could be man-made, for instance, those caused by heavy machinery, or natural that are often caused by geological process o ccurring from within the earth surface. When it occurs, weak structures end up being destroyed. There are several reasons that cause building to fail in the event of an earthquake. For example, at the instance that an earthquake strikes, the vertical and horizontal movements cause the building to shift from its position of rest. However, due to forces of inertia, the building's weight somehow changes and, hence, causing failure of the building. Also, the material used in the construction of the building contributes to this failure.